Guest Post: Kai Strand’s Takes on Publishing

Today, I’m very lucky to host one of my friends (at least in the online sense of the word) who happens to be one of my favorite authors. Shortly after I signed the contract for my book, I started cyber-stalking. No, not in the creepy, obsessive, you-need-to-get-professional-help-before-you-hurt-yourself-or-someone-else sort of way. Instead the subtle, and more socially accepted, way of passively observing what other authors were doing. When I cam across Kai, her book Beware of the White caught my attention. First, it had an outstanding cover (CK Volnek, who did Unveiling the Wizards’ Shroud’s cover, also did Beware of the White). The story also sounded interesting, so I read it. Not only did I enjoy it immensely, when I finished it, I realized it also had the same editor as my book, Katie Carroll. Maybe that’s just one of the fun quirks of being with a small press. I’ll let Kai tell you more.

Eeny, Meeny, Miny Moe – Today’s Publishing Options

It used to be that you could be a fantastic writer, but if none of the big six publishing houses or any of their imprints wanted to publish your work, your story was dead in the water. Today there are more small presses than ever before, including many that are taking advantage of electronic publishing and doing a good job of it, and there is accessibility and affordability in self-publishing. It is a great time to be a writer. The power of publication has shifted more into the author’s hands than ever before.

A book is a collaborative deal regardless of which route you take. With a small press, the collaboration is more intimate than if you were with a large publishing house and less over-lording than if you self-publish. You usually have good communication with your editor, input into your cover design, and can get answers to your questions from the senior editors or the publisher.  Though it is less likely you will get an advance from a small press, your royalties might be slightly larger, especially on the ebook. Their overhead isn’t as big as a large publisher, so they tend to give more back to the author where they can.

Of course there are drawbacks. Because small press keep their staff lean, the employees are often overburdened and might miss deadlines, pushing back your release date. Small presses often don’t even provide a solid release date because of this, leaving the author unable to prepare a ‘launch’ for their book or having to postpone a previously planned one (that can be embarrassing). Small presses usually don’t provide much support for promoting your book. Sometimes not even a Facebook page or Twitter, which costs the company nothing if they can get their authors to add the content for them. While small press can be the answer for publishing a niche story, they can often be limiting for the author as their career progresses, which is why I am published with four different presses. Not one press I’ve published with publishes all the books I write because their line up is more specialized than a larger house. And finally, small presses go out of business frequently, which can result in your book rights bobbing around for a while or your publication never coming to fruition. Do your homework on the company before submitting to them and if you choose to accept a contract and the company isn’t what you thought…move onto the next book with a different publisher. You usually will have a chance to snag back your rights after three years and then you can take the book elsewhere or self-publish it.

Small press fits my current publication expectations. I like working with people who know more about the aspects of publishing a book than I do. I love that I can have multiple books being prepared for publication at the same time while I keep writing new stuff. Last year I had two books publish within a few weeks of each other and this year there were only a couple months between book releases. It is much harder to do that if you are self-publishing, because it is all up to you.

Going forward, I don’t know that I will only publish with small presses. I hope my career will be long and fruitful, and my goal is to hit all the options eventually. However, I am enjoying my experience publishing with small presses and I’m learning a lot about the business of writing for children.

Thanks for joining me today, Kai. I had hoped to finish reading King of Bad before this went live so I could spend a paragraph saying great and wonderful things about it. Alas, I failed. But I will say I’ve enjoyed the first quarter of the book before moving on to your blurbs.

Beware of the White FinalBeware of the White: middle grade fantasy adventure

As is tradition, Terra learns on the Saturday past her twelfth birthday that she is a Natures Spirit. It is her legacy to serve in the peaceful underground city of Concord. Learning she is named in a prophecy and being threatened by the leader of the death tribe…that part breaks tradition.

The Trepidus are the death janitors of the Underworld, responsible for delivering fatalities with a smile and cleaning up after themselves until Blanco, recent leader of the Trepidus, decides the day of reckoning for his species is coming. He begins organizing the creatures and leads them toward an uprising. The prophecy says there is one person who can stop him. Terra.

With Spirit of Security, Frank, protecting her, Terra attempts to complete her training and discover her Spirit talents. Together, they go on a rogue investigation to learn how to defeat Blanco. In the end, it comes down to a battle of the minds. The future of Concord is at stake. Will Blanco, the older, more experienced being win? Or will Terra, the young, new Spirit earn back the peace of the city?

Buy It:

MuseItUp, Amazon, Barnes & Noble, Kobo, Or look for it on iTunes

King of BAD COVERKing of Bad: young adult fantasy

Jeff Mean would rather set fires than follow rules or observe curfew. He wears his bad boy image like a favorite old hoodie; that is until he learns he has superpowers and is recruited by Super Villain Academy – where you learn to be good at being bad. In a school where one kid can evaporate all the water from your body and the girl you hang around with can perform psychic sex in your head, bad takes on a whole new meaning. Jeff wonders if he’s bad enough for SVA.

He may never find out. Classmates vilify him when he develops good manners. Then he’s kidnapped by those closest to him and left to wonder who is good and who is bad. His rescue is the climactic episode that balances good and evil in the super world. The catalyst – the girl he’s crushing on. A girlfriend and balancing the Supers is good, right? Or is it…bad?

Buy it: Whiskey Creek PressAmazonBarnes and Noble Add it to Goodreads

Kai StrandAbout the author

When her children were young and the electricity winked out, Kai Strand gathered her family around the fireplace and they told stories, one sentence at a time. Her boys were rather fond of the ending, “And then everybody died, the end.” Now an award winning children’s author, Kai crafts fiction for kids and teens to provide an escape hatch from their reality. With a selection of novels for young adult and middle grade readers and short stories for younger children Kai entertains children of all ages, and their adults. Visit Kai’s website, www.kaistrand.com, to browse her books, download companion materials or to find all her online haunts.

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15 responses to “Guest Post: Kai Strand’s Takes on Publishing

  1. Hi Kai,your take on publishing was very interesting.I just have one book out and another in the baby stage. I think the hardest part for me was the waiting between the contract signing and actual publication. I did a lot of nail biting. And now, the promo, which is a necessary evil of sorts.

    Best wishes, and good luck with sales.

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    • Hi Leona. I agree. That wait is so hard. It’s even longer the bigger the publisher is. Promotion is a whole other topic, huh? You have to be careful not to get sucked into it and forget to leave time to write your next book!

      Thanks for visiting, Leona. Good luck with your sales and your ‘baby’ book 😉

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  2. Funny intro, and informative post. Wish someone had shown me this a couple years ago…
    So if anyone out there knows novice writers, maybe do them a favor and send them this link.

    Good luck Eric and Kai!
    Loren

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  3. Kai is absolutely right when she says that promo can suck you dry…you need to balance your career wisely and not stress out each and every day to be out there promoting on social networks. Schedule time either once a week just for promo or an hour a day on promo then get off and write. After all, it’s your stories that readers wait for.

    Excellent post…loved it! And it’s very true not to have your eggs all in one basket. But diligent research into any publishing house you want to invest your time and writing into is necessary.

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    • Thanks for stopping in, Lea. Time management is a skill all authors need, but only the successful ones have. At times, I’ve wanted to pull my hair out with self-promotion, (especially when I’ve done something I’ve thought was tremendously creative, only to have no one notice), but I don’t have enough follicles left for that. And as the old saying goes, “The best way to sell your first book is to write your second.”

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    • I’m lucky to enjoy social media, so it is somewhere I would be anyway and promotion in that venue is more enjoyable for me. Even so, what I wouldn’t give for a personal assistant to make contacts and schedule visits (in person and virtually) for me. Hey, a girl’s gotta dream. Thanks for stopping in, Lea!

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  4. Pingback: Kai Strand’s King of Bad plus a GIVEAWAY! | Eric Price

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